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Social Media Guide for Retailers and Wholesalers |
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The Floral Marketing Research Fund (FMRF) has partnered with the Flower Promotion Organization (FPO) on a one-year project, A Social Media Guide for Floral Retailers and Wholesalers. This guide will analyze social media literature, best practices and case studies to develop a Social Media guide for the floriculture industry. The project will be conducted by Charles Hall, Ph.D., Texas A&M University, Bridget Behe, Ph.D., Michigan State University, and Chengyan Yue, Ph.D., University of Minnesota.
“The FPO is pleased to partner with FMRF to fund this project that can help better position our industry to engage new and potential consumers of our products to increase consumption,” said Stan Pohmer, Executive Director of the Flower Promotion Organization.
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AFE Releases Research Study on Longevity Guarantees for Flowers |
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Actual flowers used in the study
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ALEXANDRIA, VA – November 29, 2011 – The American Floral Endowment (AFE) just released a comprehensive Public Benefits study on Longevity Guarantees for Flowers. This multi-part study examines several aspects of consumer preferences for longevity guarantees on flowers including: consumer willingness to pay for longevity guarantees, consumer preferences for longevity labels on cut flowers and consumer preferences for redeeming longevity guarantees. The study was conducted by Chengyan Yue, Ph.D., at the University of Minnesota, with support from Alicia Rihn, University of Minnesota, Bridget Behe, Ph.D., Michigan State University, and Charles Hall, Ph.D., Texas A&M University.
Guarantees are used in many different industries to entice consumers to purchase products, but they are rarely used in the floriculture industry. This study seeks to examine the consumer impact of longevity guarantees on flowers.
One of the key findings in the study was that 76% of participants indicated that a longevity guarantee on flowers would impact their purchasing decisions. Specifically, participants were willing to pay 3% more for a guaranteed flower arrangement than a flower arrangement with equal longevity but no guarantee.
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AFE’s Vic and Margaret Ball Intern Scholarship Program Nears 20-Year Mark |
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225 Intern Scholarships Awarded Over Past Two Decades
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| Vic and Margaret Ball |
The American Floral Endowment (AFE) Vic and Margaret Ball Intern Scholarship Program will celebrate its 20th anniversary in 2012.
This internship experience fills a crucial need as the floriculture industry seeks to build its capacity and increase workforce development. Since its creation in 1992, the Vic and Margaret Ball Program has facilitated paid internships and provided scholarship funds to more 225 students entering the floriculture/horticulture industry. As industries and businesses nationwide face the challenge of recruiting and retaining qualified employees, opportunities such as the Ball Internship Program play a vital role in highlighting floriculture as a career.
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AFE Bulletin - The latest AFE News |
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The new issue of the AFE Bulletin is out!
 Highlights include:
- A Passion for Floriculture Blooms in the Desert
- Creating a Meaningful Connection Between Gift Giving and Flowers
- AFE Fundraising Dinner Garners $275,000 in Donations
- Year-End Giving: Investments Benefitting You and the Industry
- AFE Elects Two New Board Members
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AFE Fundraising Dinner Garners $275,000 in Donations |
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Left to Right: AFE Chairman Tom Butler accepts $250,000 check from Herman and LaDonna Meinders with AFE Chairman-Elect Paul Bachman.
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The American Floral Endowment (AFE) recently held its annual gala fundraising dinner on September 14, 2011 in Palm Springs, Calif. Over 30 organizations in the floriculture industry helped sponsor the event, which was held during the Society of American Florist’s annual convention. The fundraising dinner paid tribute to the generous industry members and organizations that have supported AFE. 185 industry members attended the event, which was hosted by Tom Butler, Chairman of Teleflora and AFE’s Board of Trustees and Paul Bachman, of Bachman’s and AFE’s Chairman- Elect.
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