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Just Released! Social Media Guide for Retailers and Wholesalers!

The American Floral Endowment (AFE) announces the release of the Social Media Guide for Floral Retailers and Wholesalers.

This free guide is your one-stop destination for all things social media! Whether you want to brush up on your social media knowledge or you are brand new to social media and don't know where to begin – this information is a must-have! From written guidelines to videos, your social media presence will benefit from these resources!

Controlling Downy Mildew on Impatiens walleriana

downymildew Researchers, extension educators and representatives from the impatiens production industry are working together along with AFE to control impatiens downy mildew.

AFE has compiled resources below for growers, landscapers and retailers:

Fundraising Dinner Has AFE Feeling Like a Million Bucks!

milliondollarcheck

From left to right: AFE Chairman-Elect Paul Bachman of Bachman's, Inc., Teleflora President Jeff Bennett, Teleflora Executive Vice President Jack Howard and AFE and Teleflora Chairman Tom Butler.

The American Floral Endowment’s (AFE) annual fundraising dinner, held September 20, 2012 at SAF’s Annual Convention in Palm Beach, was more than your average fundraising dinner!

In addition to the donor recognitions, the networking, and the opportunity for industry members to show their support for AFE, one special presentation made the night a “one in a million” event for the over 200 AFE supporters at the dinner.

Teleflora and AFE Chairman Tom Butler, along with Teleflora President Jeff Bennett and Executive Vice President Jack Howard, presented AFE and incoming AFE Chairman Paul Bachman of Bachman's Inc., with a $1,000,000 check on behalf of Teleflora and owners Stewart and Lynda Resnick.

AFE Funds $182,000 In Industry Research

The American Floral Endowment is funding $182,000 in scientific research projects for the 2012-2013 fiscal year. “Each of these research projects will help shed new light on critical industry issues and provide vital information for the entire industry,” says Dave Niklas of Clackamas Greenhouses and AFE Production and Post-Harvest Research Committee Chairman.

Research projects can last from one to three years and any reasonable, but justifiable budget will be considered. Pre-Proposal applications are available on the AFE website and are due by June 1st each year.

New Production Technology Research Reports

RESEARCH REPORT RESULTS POSTED!!

AFE announces the release of three new production technology research reports:

531: Growth of Petunia as Affected by Substrate Moisture Content and Fertilizer Rate
532: Using Soil Moisture Sensors for Poinsettia Height Control
533: Water Requirements of Herbaceous Perennial Plants

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