• Special Research Report #709 - Not Your Grandmother's Flowers: What combination of flower fragrance and color is preferred by young adult consumers? (2011)
  Tracy A. Irani, Dave Clark, Becky Raulerson, Deidra Slough, University of Florida, Gainesville

• Special Research Report #708 - Longevity Guarantees: Consumer preferences for redeeming guarantees (2011)
  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe
  University of Minnesota, Texas A&M University, Michigan State University

• Special Research Report #707 - Longevity Guarantees: Consumer preference for longevity labels on cut flowers (2011)
  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe
  University of Minnesota, Texas A&M University, Michigan State University

• Special Research Report #706 - Longevity Guarantees: Consumer preferences for guarantees for gifts and different occasions (2011)
  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe
  University of Minnesota, Texas A&M University, Michigan State University

• Special Research Report #705 - Longevity Guarantees: Consumer preferences for guarantees (2011)
  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe
  University of Minnesota, Texas A&M University, Michigan State University

• Special Research Report #704 - Longevity Guarantees: Consumer willingness to pay for guarantees and perceptions about satisfaction and/or longevity guarantees from different outlets (2011)
  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe
  University of Minnesota, Texas A&M University, Michigan State University

• Special Research Report #703 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 3 (2009)
  Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
  Texas A&M University, Michigan State University, Purdue University, University of Minnesota

• Special Research Report #702 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 2 (2009)
  Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
  Texas A&M University, Michigan State University, Purdue University, University of Minnesota

• Special Research Report #701 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 1 (2009)
  Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
  Texas A&M University, Michigan State University, Purdue University, University of Minnesota

Looking for more consumer-focused research reports? Visit the Floral Marketing Research Fund website.